La bibliothèque des professionnels du Management proposée par Cyberlibris et la Librairie Eyrolles

Close The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity and honesty. This summary contains everything you need to know about green marketing that will benefit your customers, employees, suppliers, distribution partners and even competitors.Added-value of this summary:• Save time• Understand key principles• Expand your knowledgeTo learn more, read "Guerrilla Marketing Goes Green" and find out how green marketing can lead to success in today's business environment.

Summary: Guerrilla Marketing Goes Green

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Review and Analysis of Conrad and Horowitz' Book

The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical

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Auteur(s): Businessnews Publishing,

Editeur: Business Book Summaries

Année de Publication: 2013

pages: 30

Langue: Anglais

ISBN: 978-2-512-00374-8

eISBN: 978-2-8062-4636-3

The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical

Voir toute la description...